Owners and Operators say Cowboy’s Grand Final Win, Potential new Sport Stadium, DestinationQ Forum and newly formed Partnerships will help put Townsville on the Map
Townsville – In the wake of the Cowboy’s historic win during the NRL Grand Final, which helped to raise the profile of North Queensland’s ‘Capital City,’ local business owners are now preparing for the arrival of 400 tourism industry leaders and senior government officials. They are coming to Townsville on Thursday, 8 October, from throughout the state for the annual, two-day, DestinationQ tourism industry forum. Owners and operators will use the forum and a new partnership to build on the strong momentum generated in the region from the Cowboy’s success.
“Townsville is often bypassed by travellers in favour of regions that are much more focused on tourism and have a higher profile, such as the Whitsundays or Cairns. These regions have much more money to spend on marketing because there are many more businesses in the tourism industry,” says Allan Fenech, operations manager of Rambutan, a new restaurant, bar and budget-friendly ‘glampacker’ resort, which recently opened on historic Flinders Street.
Fenech continues, “Many people who come to Townsville now are very surprised the region has so much to offer. For example, we have numerous beaches that are safe for swimming throughout the year and located just a short walk from the city centre. We also have many unusual food and entertainment options, a great sporting culture and unique attractions such as Reef HQ and the snorkel trails on Magnetic Island. The Cowboy’s Grand Final win has generated new interest in the city. We hope to continue to build momentum this week during the DestinationQ tourism forum and ensure the tourism leaders come away with a much better understanding of our region.”
Mark Napier, owner of the Mad Cow Tavern, says Townsville has an advantage over other destinations because the region’s economy is more diverse and less dependent on tourism, “When tourists come to the city and visit the many bars and nightclubs on Flinders Street they aren’t going to meet other tourists. Rather than meeting tourists, visitors are much more likely to meet friendly locals who are keen to have a chat and share hints and tips about region. We have an advantage because we offer visitors an authentic and welcoming North Queensland experience they can’t find anywhere else. We hope Townsville residents will make an extra effort over the next few days to say hello to the tourist industry leaders visiting our city and show them why our region is so unique.”
While Townsville area businesses are hoping the Cowboy’s success and the DestinationQ forum will give the city a boost, they are also now working closely to ensure visitors to the city have a very enjoyable experience. Over the past few months, owners of Townsville’s various attractions and businesses have agreed to work together to educate visitors. For example, Rambutan works with Mad Cow Tavern, Reef HQ, Sealink and other businesses in the city and on Magnetic Island. They support each other and ensure tourists know about the many must-visit attractions in the region.
Fred Nucifora, Director of ReefHQ Great Barrier Reef Aquarium, says these new partnerships will help support the growing interest in Townsville, “It is important for tourism operators and business owners to work together and support each other in educating visitors about why Townsville is such a special place. There are very few cities in the world that offer such a wide variety of activities, beautiful natural attractions, friendly locals and an average 300 days of sunshine. Working together helps ensure tourists have an excellent experience and return home with big smiles and great stories.”